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In a B2B pitch, you're not there to close a deal, you're there to open a relationship. The three objectives of a pitch, therefore, are to Snap, Crackle 'n Pop: stimulate interest, start a customer-focused conversation and build trust.
If you achieve these three objectives, your prospects will not see you as another vendor, but rather as a trusted advisor.
Sales Pitches That Snap, Crackle 'n Pop shows you how to achieve this in straight-forward and sometimes hard-hitting language.
Dr. Tobias Kiefer, Global Learning & Development Head at Booz & Co says, "Jack slaps you in the face with best practices and makes you laugh...